It all starts with the brief, right? – a document that outlines your project’s objectives, requirements, and expectations. A well-structured brief is essential, but it’s only the beginning.

To ensure your project goes smoothly, expect your production partner to ask a series of questions that delve deeper into the specifics. In this article, we’ll explore the kinds of questions a production company is likely to ask when you send them a brief, helping you understand the process and collaborate effectively.

So, What Questions Will a Production Company Ask us?

1. What’s Your Project’s Purpose and Goal?

One of the first questions revolves around the overarching purpose of your project. What message do you want to convey, and what are your primary goals?

We need to understand the overarching purpose and goals to align our creative efforts with your vision. It’s about ensuring that everyone involved is working towards the same outcomes.

2. Who’s Your Target Audience?

Understanding your target audience is crucial for tailoring the content to their preferences and needs. The production company will inquire about your audience’s demographics, interests, and behaviours to create content that resonates with them.

3. What’s Your Budget and Timeline?

Practical considerations are essential. Your production partner will want to know about your budget constraints and the project’s timeline. This information helps them propose a feasible plan that aligns with your resources.

It’s not doing to do your project and justice here keeping these cards close to your chest. We’re really looking to how we can deliver the best product for your budget!

4. What’s the Scope of Work?

The scope of work defines the project’s boundaries. You’ll be asked about the specific deliverables you expect, such as the duration of the video, the number of scenes, and any special effects or animations.

5. Do You Have Creative Guidelines or Brand Standards?

Maintaining brand consistency is crucial. The production company will inquire about your brand’s creative guidelines and standards to ensure the content aligns with your overall image.

6. Have You Identified Key Messages or Story Elements?

If you have specific key messages or story elements you'd like to convey, be prepared to share them. These elements can be pivotal in crafting a compelling narrative.

7. What's Your Preferred Style or Tone?

The style and tone of your project play a significant role in how it's perceived. The production company will inquire whether you prefer a serious, humorous, informative, or emotional tone, among other options.

8. Are There Specific Visual or Aesthetic Requirements?

Your project may have specific visual requirements, such as a certain color scheme, visual motifs, or a particular aesthetic. Providing these details helps the production team align with your vision.

9. Do You Have Any Examples or References?

If you have seen videos or content that resonate with your vision, sharing examples or references can be incredibly helpful. This provides a clear visual reference for the production team.

10. What's the Distribution Plan?

The production company will want to know where and how the content will be distributed. Different platforms and channels may require variations in formatting or content.

11. What Are the Technical Requirements?

Technical details matter. The production company will ask about any specific technical requirements, such as video resolutions, file formats, or special equipment needs.

12. What's the Post-Production Plan?

Post-production includes editing, sound design, and other fine-tuning. The production company will inquire about your expectations for this phase.

13. Who Are the Key Decision-Makers and Contacts?

To streamline communication, it's crucial to identify the key decision-makers and contacts from your end who will be involved in the project.

14. What's the Approval and Revision Process?

Understanding the approval and revision process ensures a clear roadmap for how changes will be managed and incorporated into the project.

15. What's the Contingency Plan?

Sometimes, unexpected challenges arise. The production company may ask about your contingency plan for handling unforeseen circumstances.

By answering these questions and collaborating effectively with your production company, you can ensure a smoother project delivery and a final product that aligns with your vision and goals. Effective communication is the foundation of a successful partnership in the world of creative content production.